Innovation Management in Digital Enterprises
Objectives:
The objective of this course is to provide students with a detailed analysis of the key issues of innovation management in the digital business, its impact on business, competitiveness and economic development in an international context. At the same time, students will learn innovative digital business models that will help them categorize and make their thoughts for engaging in digital entrepreneurship.
Skills:
- Understand the processes of innovation and management of the e-business
- Recognize the characteristics of innovation systems
- Leverage innovation as a key development strategy
- Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions
Prerequisites:
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Content:
1. Definitions of innovation and innovation in e-business
2. Innovation as an interactive process
3. Development and survival in the changing technological environment , the need for innovation
4. Knowledge management and technology strategy, technological capabilities, innovation and patent diversification
5. Models of innovation and innovative products and services
6. The development and management of innovation within existing enterprises
7. Collaborative / open innovation
8. Presentation of digital business models by students
Textbooks:
- Tidd, J. and Bessant, J. (2009), Managing Innovation: integrating technological, market and organizational change, 4th Edition, Chichester: John Wiley and Sons
- Fagerberg, J., Mowery D.C. and Nelson, R.R. (eds.) (2006), The Oxford Handbook of Innovation, Oxford: Oxford University Press
- Utterback, James M. (1996), Mastering the Dynamics of Innovation (Cambridge, Mass., Harvard Business School Press)
Assessment:
50% final written examination
50% team assignment
Students will develop with the help of a Business Model Canvas a business model for digital entrepreneurship whether based on their own ideas, or digital variation of existing business models that will be proposed
