Start-up Entrepreneurship
Objectives:
The aim of the course is to provide a systematic understanding of the integrated approach to entrepreneurship and new business establishment. It provides an overview of basic business steps and components that can become the introduction of students to the field of entrepreneurship with innovative approaches. In each course will analyze important elements of entrepreneurship that will present topics related to the genre selection business , targeting and positioning in the market , analyzing customer segments - developing business value , costing and pricing , business development and team recruitment , seeking financing and business launch .
All these steps will be accompanied by a business analysis tools such as the Business Model Canvas, analysis of case studies of successful and non- successful business and presentation of scientific studies show that reveal the factors that help or hinder the success of an entrepreneurial effort.
Moreover, we will analyze specific issues related to the development of entrepreneurship in specific environments, such as e-business and entrepreneurship to exploit new technologies in traditional sectors.
Skills:
• To understand and evaluate the process of entrepreneurship
• To compare and understand the use of scientific knowledge in the development of start-ups by applying appropriate business tools
• To analyze and evaluate the strategic options available to entrepreneurial activity
• To create added value to the business environment with the use of innovation
Prerequisites:
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Content:
- Introduction to the course and examples
- Entrepreneurial thinking and motivation
- Seeing Entrepreneurially – Ι Seeking a business idea
- ‘Segmenting and targeting the right customers
- Business model canvas
- Business model – Special issues
- Team development and management
- Business Plan
- Global challenges on entrepreneurship
- Financial issues and fund rising
- Interim and Final presentation of Business plan
Textbooks:
- Blamk, S., & Dorf, B. (2012). The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company. K&S Ranch.
- Bosma, N., & Schutjens, V. (2011). Understanding regional variation in entrepreneurial activity and entrepreneurial attitude in Europe. The Annals of Regional Science, 47(3), 711-742.
- Chichester. Treleaven, P. (2000) eBusiness Start-Up, Kogan Page, London.
- Combe, C.A. (2005) e-Business adoption trajectories of SME's in Scotland, Current Issues in E-Business Research, June, pp 29-40.
- Creswell, J. W. (2014). Qualitative, Quantitative, and Mixed Methods Approaches. Fourth Edition. Sage Publ.
- Eric Ries, (2011), The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
- Green, J. V. (2013). The Opportunity Analysis Canvas. Venture Artisans Press.
- Harvard Business Review on Entrepreneurship, Harvard Business School Press
- Hisrich R., & Peters M. (2002). Entrepreneurship, 5th Edition, McGraw Hill.
- Keeley, L., Pikkel, R., Quinn, B., & Walters, H. (2013). Ten Types of Innovation. Wiley Inc.
- Kuratko, D., & Hodgetts, R. (2004). Entrepreneurship: Theory, Process, Practice, 6th ed., Thomson South-Western.
- March. Wickramasekera, R. and Matthews, S. (2007) Wotif.com: An Online Success Story, International Journal of e-Business Management, Vol. 1, Issue 1, December, pp 50-52.
- Osterwalder, Α. & Pigneur, Υ. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, Inc.
- Pavic, S., Koh, S.C.L., Simpson, M. and Padmore, J. (2007) Could e-business create a competitive advantage in UK SME's?, Benchmarking: An International Journal, Vol. 14, No. 3, pp 320-351.
- Peter F. Drucker Page (2007), Innovation and Entrepreneurship, Routledge; 2Rev Ed edition
- Putsis, W. (2014). Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking. Wiley Inc.
- Ries, E. (2011).The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.
- Scarborough, N. M. (2013). Essentials of Entrepreneurship and Small Business Management . Prentice Hall.
- Scase, R. (2002). Living in the corporate zoo, life and work in 2010, Oxford, Capstone Publishing Ltd: UK.
- Stam, E., & Schutjens, V. (2005). The fragile success of team start-ups (No. 1705). Papers on entrepreneurship, growth and public policy.
- Stam, E., Bosma, N., Van Witteloostuijn, A., De Jong, J., Bogaert, S., Edwards, N., & Jaspers, F. (2012). Ambitious entrepreneurship. A review of the academic literature and new directions for public policy, AWT report, 41.
- Strauss, S. D. (2003). The Business Start-Up Kit. Dearborn Trade.
- Van Gelderen, M., Thurik, R., & Bosma, N. (2005). Success and risk factors in the pre-startup phase. Small Business Economics, 24(4), 365-380.
- Warner, M. and Witzel, M. (2004) Managing in Virtual Organizations, Thomson, London.
- William D. Bygrave, Andrew Zacharakis (February 2014), Entrepreneurship, 3rd Edition, Wiley
- Yang, K., & El-Haik, B.S. (2003). Design for Six Sigma: A Roadmap for Product Development, Second Edition. McGraw Hill.
- Γεωργαντά, Ζ. (2003) Επιχειρηματικότητα και Καινοτομίες: Το management της επιχειρηματικής καινοτομίας, Αννικούλα, Θεσσαλονίκη.
- Λαμπρόπουλος, Π. (2005). Εγχειρίδιο επιχειρηματικότητας. Οργάνωση, διαχείριση ατο μικών και μικρών επιχειρήσεων, Δ' Έκδοση, Εκδόσεις Προπομπός.
- Σαμαρά Ε. & Βάλβη Θ. (2010).Καινοτομία Επιχειρηματικότητα Θεωρία – Πράξη, Εκδόσεις Σοφία
- Σκουλάς, Ν. (2002) Το Εγχειρίδιο του Μικρού και Μεσαίου Επιχειρηματία: Πρακτικός οδηγός για μια κερδοφόρα μικρή και μεσαία επιχείρηση, Ελληνικά Γράμματα, Αθήνα.
- Χατζηκωνσταντίνου Γ. & Γωνιάδης Η. (2009). Επιχειρηματικότητα και καινοτομία. Από την ίδρυση στη διοίκηση και την επιβίωση της νέας επιχείρησης, Εκδόσεις Gutenberg
Assessment:
- Team assignment & assignment presentation - 50% of final grade
- Final exams - 50% of final grade
