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Digital Economy and Business

Objectives:

The course aims to investigate the ways and the extent that the Internet and the other Information and Communications Technologies (ICTs) contribute to the modern economy. It also aims to examine the characteristics of the digital economy and the similarities - differences from the traditional economy. A final objective of the course is to examine the characteristics of the digital business, especially those that can provide a competitive advantage in the modern business environment.

Skills:

Upon successful completion of the course, postgraduate students will be able to:

understand the important role of ICTs and the Internet for the economy
perceive the enormous opportunities that the creation of a digital enterprise provides nowadays
obtain adequate knowledge upon crucial business and economic issues, such as digital currency, electronic waste, software piracy etc.

Prerequisites:

Content:

Introduction to digital economy – similarities and differences from traditional economy
Digital divide and digital inequalities
Productivity and efficiency measurement in the digital economy
The productivity paradox – use of productivity measurement tools in the digital economy
Pricing policies in the Internet
Digital goods distribution
Economic implications of e-waste on the environment
The positive aspect of Information and Communications Technologies for the solution of environmental issues
Economic changes due to free software – open source software
Economic implications of software piracy
The business and the economic dimension of the digital currency
Measurement of digital economy parameters in Greece and other countries

Textbooks:

1. Goldfarb, A., Greenstein, S.M. and Tucker, C.E. (2015) Economic Analysis of the Digital Economy. National Bureau of Economic Research, The University of Chicago Press, USA.

2. Brousseau, E. and Curien, N. (2007) Internet and Digital Economics: Principles, Methods and Applications. Cambridge University Press, Cambridge, UK.

3. Turban, E., Leidner, D., McLean, E. and Wetherbe, J. (2008) Information Technology for Management: Transforming Organizations in the Digital Economy. John Wiley & Sons, Hoboken, NJ.

4. McKenzie, R.B. (2003) Digital Economics: How Information Technology has Transformed Business Thinking. Praeger Publishers, Westport, CT.

5. Στειακάκης, Ε. (2013) Ψηφιακή Οικονομική. Εκδόσεις Ανικούλα, Θεσσαλονίκη.