Digital Business Strategy

Objectives:

The aim of the course is to highlight the importance of strategic management in the digital business environment. To prepare future managers to leverage technologies, applications and skills in adoption and change management of business ideas, opportunities and strategies that organizations need to manage in order to plan and lead digital business initiatives. In this course, students learn how to leverage classic strategic frameworks and principles, SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses and Strategy Maps in a changing world. Therefore, future managers Develop an understanding of all the dimensions to take into consideration when crafting a new strategy. These tools are applied in case studies of industry leaders Google, Apple

Skills:

• Understand the importance of digital business strategy
• Develop the ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation
• Align information technology with new organizational forms of electronic business
• Develop effective strategies in digital business environment
• Gear up for the challenges of strategy formulation and implementation in a 21st century business

Prerequisites:

-

Content:

1. Introduction to e-business
2. The markets for electronic commerce
3. The economics of digital business
4. Analysing the industry impacts of digital business
5. Formulation a digital business strategy
6. Developing a digital business strategy
7. Implementing a digital business strategy
8. Evaluation a digital business strategy
9. Managing digital business change
10. Case studies

Textbooks:

• Dave Chaffey: "Digital Business & E-Commerce Management, 6th ed. Strategy Implementation & Practice 6th Revised ed. Edition, Prentice Hall, 2015. ISBN-13: 978-0273786542 (712 pp)
• Chen Stephen: “Strategic Management of E-Business”, John Wiley & Sons, Inc. New York, NY, USA, 2004. ISBN:0471496332 (386pp)
• Dave Chaffey: "E-business and E-commerce Management: Strategy, Implementation and Practice," fourth edition, Prentice Hall, 2009. ISBN 9780273719601 (735 pp)
• Tawfik Jelassi, Albrecht Enders, “Strategies for E-business: Creating Value through Electronic and Mobile Commerce”, Prentice Hall (2004)
• Colin Combe, “Introduction to E-business: Management and strategy, 2006, Elsevier, ISBN–13: 978-0-7506-6731-9
• Mohini Singh, Dianne Waddell, “E-Business Innovation and Change Management”, Irm Press (2003)
• In Lee, “Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks”, Information Science Reference (2008)
• Petter Gottschalk, “E-business strategy, sourcing, and governance”, ISBN 1-59904-004-2, Idea Group Inc (2006)

Papers

• Porter, M.E. (2001) Strategy and the Internet, Harvard Business Review,
• Amit, R.and Zott, C. (2001) Value creation in E-Business, Strategic Management Journal, 22, pp 493-520.
• Combe, C.A. (2002) The management of e-commerce strategies for gaining and sustaining competitive advantage in the online bookselling industry: The case of Amazon.com, International Journal of e-Business Strategy Management, Vol.4, No.2, November/December, pp 153-165.
• Combe, C.A. (2004) Assessing customer relationship management strategies for creating competitive advantage in electronic business, Journal of Knowledge Management Practice, Vol.5, August, pp 4-14.

Assessment:

50% final written examination

50% team assignment

Webpage:

https://openeclass.uom.gr/courses/MAI123/